Our Services
Providing access to modern internet services with quantifiable pricing!
Website Development
Developer Leads has the expertise to develop websites from the most simple to the most sophisticated depending on each clients particular needs. Our design team has experience with programs like Flash for creating movement as well as most programming languages for creating dynamically driven websites. We have the skills needed to create searchable video content and blog site interfaces to help our clients sites have the latest Web 2.0 technologies.
While most web design firms can create sites that look good, we can create sites that get found by people who are looking to purchase online. Our understanding of how search engines work to find sites that display to interested parties conducting searches on the web is one of the benefits Developer Leads offers it clients. We create sites that generate traffic! Developer Leads combines outstanding service with a firm foundation in the technology required to generate your development traffic in the fast paced online marketplace.
We take our services a step further by not only creating websites that look good and get found, but we help our clients convert the traffic that website creates into leads that they can develop into sales. Using our understanding of call to action (CTA) to inspire urgency in action, we can help our client’s sites funnel visitors to lead capture pages designed to capture much needed contact information. The creation of a customer relationship management (CRM) system so they track and establish constant contact with interested buyers is also a must. We work with our clients to create auto-responder emails that simultaneously feed these buyers more information about the project while requiring that they provide additional contact information about themselves and their buying intentions with an end goal of building a genuine interest in our clients product.
Mobile Browser Supported Webpage
The current trend toward mobile internet technology is a growth industry. The Mobile Internet provides the opportunity to uniquely interact with people away from their PC web browser. Developer Leads is capable of producing the most advanced and dynamic mobile internet sites that are optimized to every mobile handset and browser.
Blog Site Creation
It’s no secret that a continually updated website with new content being added regularly stands a good chance of doing well in the SE’s. One of the long standing methods to regularly expand a site’s content is through the use of a blog. Blogs have gained popularity over the last few years as an online visibility tool. Blogs use RSS feed technology to immediately get new posts and updates out to your blog subscribers through a feed reader. Unlike e-zines or traditional websites, search engines index blog posts almost immediately, which help you generate traffic to your website. With our guidance, this content can easily be made totally search engine friendly.
SE’s like fresh new content, and setting up a blog on your site, assuming it is updated often with interesting and relevant material, can be one of the best things you can do to help out your search rankings. Through the implementation of essential SEO plug-ins such as XML Sitemap we can make the optimization of your blog considerably easier, increasing your chances for top rankings. Developer Leads can create a blog site that is easy enough for any novice or robust enough for any experienced blogger while remaining totally search engine friendly.
Developer Leads not only facilitates the creation of an integrated or separate blog website, we help our clients utilize this online visibility tool for the most impact. Whether helping with relevant ideas for their blog post, showing them how to get book marked by interested visitors or setting up blog comments to maximize usability and SEO, Developer Leads knows how to use this online visibility tool to its full advantage. We can also integrate the blogs RSS feeds to other Web 2.0 sites such as Facebook and Twitter to create a single place for your sales team to make posts about their development.
Online Video Content Creation and Implementation
One of the best ways to meaningfully engage with potential customers on the web is through the development of very customized, and engaging online video content. Real estate developers can differentiate themselves and their projects in a tight market by giving prospective buyers an inside perspective on their product that is more engaging than still photos, creating a much richer online experience. In turn, this value-added video content builds trust and credibility, and can ultimately help shape a potential buyers purchasing decision. Developer Leads can help create and place basic video content for your site utilizing existing content from your website. Online video content is consuming the web as we know it. Demand for it is on the rise from both consumers, and clients looking to create authentic, powerful connections between consumers and their product.
Since multimedia content is becoming a much more popular way of distributing information, correct video search engine optimization is vital to getting it found online, expanding overall site exposure, adding income, and increasing free traffic. Developer Leads will make sure the video content is created in the correct format for optimal usability, surrounding it with the right keywords, making sure that your data is rich in meta information, and that it uses quality RSS or MRSS feeds that are updated on a regular basis.
Landing Page Creation
Before you start spending more money to generate additional traffic, you need to do as much as you can with the traffic you are already getting. Creating Landing Pages for different marketing campaigns gives you an efficient, stable, measurable conversion rate from which you can extrapolate your ROI before adding new-traffic generation techniques. Developer Leads consistently tracks results from your campaigns, track clíck-throughs, ad quality, conversions and ROI. If you want your campaign to succeed, you can’t have a “set and forget” mentality, campaigns require constant tracking and tweaking.
In PPC and search marketing campaigns, enticing ad copy or the “call to action” is very important in order to attract clicks, effective landing pages are vital in order to “close the sale” and encourage your visitors to take the action you want them to take. Landing pages often determine whether you make a conversion and allow you to measure the ROI on your PPC ads based on relative clíckthrough rates. Developer Leads creates, tests and implements Lead Capture landing pages; designed to disseminate information while balancing the acquisition of vital contact information from potential buyers and your need to maintain constant contact after they have visited your site.
Email Marketing
Email marketing enables you to maintain constant contact with your client base. Regular publication of an email newsletter will enable prospective clients to get to know, like and trust you and have you be at the top of their mind when they are ready to buy. Targeting individuals who have shown interest in your product, you can effectively relay incentives, highlight features of your development and aid them in accessing information. These updates can maintain or regenerate interest in potential buyers who may be in the information gathering stage of purchasing.
Developer Leads will develop an HTML email for your development and enable you to target potential buyers. Engaging potential clients by sending out scheduled emails with content created using news from our clients or blog content created on the site is an effective way to generate interest and sales. Developer Leads can implement an email campaign, maintaining your client list, and provide trackable results. Making email marketing a priority in your campaign will yield highly convertible traffic to your site and increase the potential for sales.
Pay Per Click (PPC) Management
Pay Per Click (PPC) search listings are the prime real-estate of search engines as they appear before or next to the organic listings under relevant searches and are commonly the first links that potential customers will see when they receive their search results. PPC campaigns can be one of the most effective ways to generate instant site traffic from your projects target market, while a poor campaign is also an easy way to spend thousands of dollars with few sales conversions.
To start a PPC campaign all you need to do is create a list of keywords associated with your product and write ads for the customers to click. Search engines make their money every time anyone clicks on your ad in the sponsored listing section. Prices per click vary depending on the key phrases you have chosen and the ranking you want to achieve with your listings. While creating and maintaining a basic pay per click account is not technically difficult, it is time consuming and requires an experienced eye and attention to detail along with a solid strategy for spending your budget wisely and profitably.
To save you the headache of managing your PPC campaign, Developer Leads will consult with you on the development of a complete list of keywords designed to bring targeted traffic to your site, ad copy creation that inspires potential customers to click and placement of campaigns on all the major search engines, creating and maintaining an on-going PPC strategy to ensure a successful campaign within your budget. We will monitor your pay per click listings daily in order for you to maintain your rankings while continuing to research key phrases and price competitive bidding strategies aimed at garnering the maximum number of clicks at the highest conversion rate possible.
We can also incorporate the latest PPC marketing trends to your campaign like video ads, mobile ads business ads with Google maps tie ins and display ads.
Search Engine Optimization (SEO)
The volume of information on the internet is staggering. Search engines have an enormous task to filter information posted on the internet and provide appropriate results that are within the confines of an individual’s search. With thousands of sites competing for bus
Search Engine Optimization (SEO)
The volume of information on the internet is staggering. Search engines have an enormous task to filter information posted on the internet and provide appropriate results that are within the confines of an individual’s search. With thousands of sites competing for business, making your site accessible to search engines is integral to your advertising campaign. Creating a great website that no one can find is a waste of money. Search Engine Optimization is a process that enables you to develop a dominant online presence by adjusting content within your website to be relevant to an individuals search results.
Organic search engine optimization is the best long term strategy for achieving top positions in all the major search engines. A dominant presence in the organic results of search engines will increase website traffic and can often dramatically reduce other marketing costs. Although this process does not generate traffic overnight, it is essential to the success of your campaign. In the long run, your fiscal investment in this tactic will generate more traffic than an investment in pay per click based advertising. Research shows that a high organic listing is more likely to be clicked as a significant amount of people who conduct searches online will not click the pay per click links.
Developer Leads will optimize your website’s content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. While these on-site adjustments are crucial in SEO it is only a small part of what is needed to obtain high rankings in the major search engines.
Our SEO program incorporates off-site optimization techniques such as one-way back links, reciprocal linking, article marketing, directory submissions, interlinking your own sites and blogs, use of social bookmarking sites and social networking. The implementation of these SEO techniques can in many respects be more important than on-page SEO and can improve your chances of getting a high organic listing. Developer Leads has the skills to generate solid organic traffic over time, which is the key to success of any online website today.
Social Media Marketing
Social networking may soon overtake virtually every other source as being the most important strategy for lead generation. Social networks sites are online communities which allow participants to interact through chat rooms, instant messaging, traditional e-mail, video, video email, file sharing, blogging and discussion groups. Social media is an emerging tool which has a powerful effect on exposure and accessibility of information within your marketing campaign. Social Media is here to stay and is evolving to become a larger part of the internet that will be will be around in some form for years to come.
There has been a shift in the way people access information and how they share and consult opinions when making purchasing decisions. Today’s consumer wants to get to know you through the actions you take online, not just through the static content that you post on your Web site. Social networks are a great way to stay in contact with your clients and allow you to share pictures of your pruduct, videos, links to interesting articles, as well as important information for potential clients. Web 2.0 applications are now the primary way for today’s new generation of buyers and sellers to connect.
Developer Leads can determine how to utilize relevant social media networks to your benefit.
We can take your project to another level by incorporating social networking tie-ins with Facebook, Twitter, YouTube video distribution, PodCasting and using blogging components to keep clients abreast of new developments with your product. Engaging in Social media trends is integral to your marketing strategy; as they offer instant access to both the information provided by you and the opinions and experiences of potential clients. Creating customized Social Networking sites enables you to reach these new, highly targeted marketing segments.
Banner Ad Creation and Placement
Banner Ads placed on complementary websites can be an effective way to generate targeted traffic to your website. Developer Leads can create Flash based animated ads designed to reflect the class and style of your product while utilizing our understanding of call-to-action (CTA) to generate clicks. We can also provide placement of ads through relationships we have developed with complimentary industry websites suited to any marketing budget. Your product will receive extra exposure across the web from this placement.